Case Study · Beauty · Retail
Clutch Glue
The revolutionary liquid fashion tape seen on Shark Tank Australia. Formulated and designed by its founders, manufactured by Sourci so every unit lands on shelf exactly as they intended.
The revolutionary liquid fashion tape seen on Shark Tank Australia. Formulated and designed by its founders, manufactured by Sourci so every unit lands on shelf exactly as they intended.
Clutch Glue came to Sourci as a finished product with a clear vision. Founder Annabel Hay spent years perfecting the formulation through her own R&D, and Lucy Hay shaped the product design and brand. Our job was to do that work justice, finding the right manufacturing partner and managing production, quality and compliance so every unit met the standard the founders set.
The formulation was the result of years of the founders' own R&D, and the product design and brand were built in-house at Clutch Glue. Sourci's remit began where their finished product ended.
We matched the brand with the right factory from our global network, negotiated pricing and managed production end-to-end.
Samples, testing and on-the-ground inspections across our offices ensured every unit met the founders' spec and the relevant standards.
Freight, documentation, customs and delivery handled, so stock landed ready for a multi-channel launch.
With manufacturing, quality and compliance in trusted hands, Clutch Glue scaled from viral moment to major retail shelves in Australia and into international markets.