Case Study · Apparel · Basics
Sara Kirsti
Aussie basketball star Sara Blicavs branched beyond sport to launch the comfiest, most breathable basics.
Aussie basketball star Sara Blicavs branched beyond sport to launch the comfiest, most breathable basics.
Sourci partnered with Sara Kirsti to take the product from idea to market, owning the messy middle of design, sourcing, manufacturing, quality and logistics so the founders could focus on building their brand.
Our product and industrial design team refined the concept into a manufacturable, market-ready product, balancing function, aesthetics and cost.
We matched the brand with the right factory from our global network, negotiated pricing and managed production end-to-end.
Samples, testing and on-the-ground inspections across our offices ensured every unit met spec and the relevant standards.
Freight, documentation, customs and delivery handled, so stock landed ready for a multi-channel launch.
A basics label with the fit, fabric and finish to earn repeat customers, built for comfort and longevity.