Case Study · Pet · Homewares
SASH™
Luxury memory-foam dog beds fit for a human. Holistic care for anxious pups, bridging the gap in quality pet products.
Luxury memory-foam dog beds fit for a human. Holistic care for anxious pups, bridging the gap in quality pet products.
Sourci partnered with SASH™ to take the product from idea to market, owning the messy middle of design, sourcing, manufacturing, quality and logistics so the founders could focus on building their brand.
Our product and industrial design team refined the concept into a manufacturable, market-ready product, balancing function, aesthetics and cost.
We matched the brand with the right factory from our global network, negotiated pricing and managed production end-to-end.
Samples, testing and on-the-ground inspections across our offices ensured every unit met spec and the relevant standards.
Freight, documentation, customs and delivery handled, so stock landed ready for a multi-channel launch.
A premium pet-homewares brand with the materials and build quality to justify its position at the top of the category.