Case Study · Apparel · Inclusive
Sock Drawer Heroes
Australia's leading gender expression store — locally available, affordable gender-affirming products.
Australia's leading gender expression store — locally available, affordable gender-affirming products.
Sourci partnered with Sock Drawer Heroes to take the product from idea to market — owning the messy middle of design, sourcing, manufacturing, quality and logistics so the founders could focus on building their brand.
Our product and industrial design team refined the concept into a manufacturable, market-ready product — balancing function, aesthetics and cost.
We matched the brand with the right factory from our global network, negotiated pricing and managed production end-to-end.
Samples, testing and on-the-ground inspections across our offices ensured every unit met spec and the relevant standards.
Freight, documentation, customs and delivery handled — so stock landed ready for a multi-channel launch.
A purpose-led range delivered affordably and reliably — serving a community that was previously underserved.