Case Study · Eyewear · Fashion
Verb Eyewear
MAFS star Cathy Evans turned her style following and fashion experience into a standout eyewear line.
MAFS star Cathy Evans turned her style following and fashion experience into a standout eyewear line.
Sourci partnered with Verb Eyewear to take the product from idea to market, owning the messy middle of design, sourcing, manufacturing, quality and logistics so the founders could focus on building their brand.
Our product and industrial design team refined the concept into a manufacturable, market-ready product, balancing function, aesthetics and cost.
We matched the brand with the right factory from our global network, negotiated pricing and managed production end-to-end.
Samples, testing and on-the-ground inspections across our offices ensured every unit met spec and the relevant standards.
Freight, documentation, customs and delivery handled, so stock landed ready for a multi-channel launch.
A founder-led eyewear brand with the quality and finish to stand out in a crowded fashion category.