In 2017, Chloe and Maurice started their business CMC Gold, with the idea of selling party supplies. The original concept grew into other product categories in 2018 with the founders making the decision to branch out into personalised baby products.
Like many businesses, CMC Gold had issues with their existing manufacturing suppliers around scaling the product orders to a higher volume.
Enter Sourci - Here's how we made amazing happen for CMC Gold.
If you have ever experienced rapid growth, it’s one of the most unique business experiences you can have. Inevitably, you’re faced with needing to expand or risk falling behind your competition.
With CMC Gold, they spoke to their existing manufacturing supplier in Bali to see if they can expand their order quantities. Unfortunately, the manufacturer was too small to do the volume orders they required. Chloe and Maurice then reached out to Sourci, and the rest is history!
Since 2019, Sourci has been helping the business to expand their product range into baby swaddles sets and name plaques at an order value of AUD$50,000. With reliable suppliers, CMC Gold have maintained their low defect rate and quality standards. With Sourci's help, Chloe and Maurice were able to scale up in 2020 and achieved a new revenue stream into wholesale.
The decision to scale your product range and order value can be an exciting and nervous decision. A successful scale up requires three key ingredients which were employed by our experienced Sourci staff for CMC Gold.